World's End and Lots Road Big Local Profile

The Worlds End and Lots Road Big Local profile is a comprehensive description of the area and its residents. It was compiled using the information gathered by engaging with the community alongside existing census information.

What is the Big Local project?

Big Local is an exciting opportunity for residents in 150 areas around England to use at least £1m to make a massive and lasting positive difference to their communities. It’s about bringing together all the local talent, ambitions, skills and energy from individuals, groups and organisations who want to make their area an even better place to live.
The World’s End Estate and Lots Road Big Local area is located in the southernmost part of the Royal Borough of Kensington and Chelsea. The World’s End Estate contains 750 flats divided between the seven towers and the connecting walkways. The estate includes a sheltered housing unit, which is situated on the first and second floors and an over 50s facility. The estate also has the Chelsea Muslim Community Centre, a Salvation Army church, and commercial storage facilities. The estate’s immediate surroundings include Ashburnham primary school, the Chelsea Theatre, St John’s Church, a neighbourhood advice centre, an Under 5s Centre, a youth club and several retail outlets.
The remainder of the Big Local area is made up of the Guinness Trust Estate, Ashburnham Mansions and the Lots Road area as far west as Tadema Road. The immediate surroundings contain an academy, dentists, a hospital, a pharmacy and two doctors surgeries. There are cafes, restaurants, shops and pubs located nearby. Transport links include Imperial Wharf Station and Earls Court Station.

Census Information

The following information has been taken from the 2011 Census and this information may change once the new updated census has been completed.

Population and Language

The population of the Chelsea Riverside ward, which includes the Big Local area, is 7,964 of which 1,251 are residents on the World’s End Estate. The population has decreased by 14.3% since the previous Census.
English is the main language of most occupants within the Chelsea Riverside Ward – 68.8% of households. No residents speak English as a main language in 17.2% of households. 3.9% of residents speak Arabic as their main language, 2.7% speak Spanish and 2.1% speak French.
The private rented sector has grown from 15.6% to 20.9%, whilst owner-occupation has decreased from 39.5% to 33.3%.


The White European group accounts for 67.5% of all residents, representing a decrease of 9.0%.
The Asian/British Asian group has grown by 4.6%. The inclusion of the Chinese group in the Asian/British Asian category has contributed to this increase. 4.4% of residents identified themselves as Arab.


55.8% of the population are Christian, 14.5% of residents are Muslim and 16.5% have no religion.
Other religions are Buddhist, Hindu, Jewish and Sikh.


55.6% of residents were born in the United Kingdom. 27.5% of residents arrived more than ten years ago, while 6.8% arrived in the last five to ten years and 10% arrived in the last five years.


The crime rate within Chelsea Riverside has decreased over the last four years. The highest percentage of crime is Anti Social Behaviour

  • 2011-12: 895 Crimes
  • 2012-13: 823 Crimes
  • 2013-14: 705 Crimes

Engaging the Community

We have used different means to reach out to the community to find out how they feel about their area:

  • Big Local event
  • Questionnaires/Door-knocking
  • Coffee morning
  • Visits to under 5s and over 50s
  • Talking to residents daily
  • Youth consultation
  • Meetings open to all residents

What have we learnt so far about what the residents like?

  • Community spirit
  • Location
  • Good access to transport
  • Multicultural
  • Views from the Estate
  • Friendly atmosphere
  • Parks
  • Shops

What have we learnt so far about what the residents dislike?

  • Feeling isolated
  • Youths hanging around
  • Problems with the Estate lifts
  • Anti Social Behaviour

What do the residents think about where the money should be spent, and what should take priority?

Improved open spaces

  • Improving the Piazza
  • Allotments
  • Improving the parks and open spaces
  • More flowers

Community events

  • Fun days
  • More community gatherings
  • Regular events for the over 50s
  • More events for small children

Business and enterprise

  • More shops
  • Regular markets
  • Ladies gym
  • Creating job opportunities
  • Studio (Music studio)

Following the youth consultation…

What are some of the things we have learnt so far?

  • The young people would like a Youth Manifesto. This will spell out what the youth expect from the community and organisations and what the community and organisations should expect from them.
  • They want to publicise this as widely as possible and get people and organisations within the area to sign up to the Manifesto.

Young people

  • More things to do
  • Workshops for youths
  • Skills training
  • Music studio
  • More youth engagement

12 years and under

  • Flashpoint
  • Activities and events
  • Football cage
  • Lack of amenities in parks
  • Dirty
  • Dogs
  • Noise

13 years and over

  • Friendly
  • Multicultural
  • Football pitch
  • Youth club
  • Central to everything
  • Parks
  • Clean


  • Lack of shops
  • Smoking on estate stairwells
  • Security issues on estate
  • Police
  • Dogs
  • Price of housing
  • Racism

The emerging priorities over the next ten years…

Jobs, training and enterprise opportunities

  • More training for young people
  • Skills with computers
  • Better employment and help to get over 25s into work
  • Greater enterprise skills for young people

Young People

  • More opportunities to build up to employment
  • Self-esteem, confidence and self-expression
  • Self-worth, ideas, believing in those ideas, dreaming
  • More community consciousness
  • Encouraging aspirations
  • Being listened to
  • Greater employment opportunities
  • Healt
  • Trust
  • Being part of the community

Green areas and open spaces


  • Expanded community gardens with the possibility of selling produce to local businesses
  • More fruit trees
  • Create a rooftop garden on the Chelsea Theatre
  • Make the area more vibrant with greater use of street art
  • Create markets for selling home grown and home made produce alongside commercial retailers
  • Making greater use of the common areas throughout the year
  • Making greater use of the existing facilities
  • Developing the Piazza to make it more inviting
  • Spaces with activities for teenager
  • Exercise groups for the elderly
  • Improving safety
  • Better maintenance

Community Events and Activities

  • Developing neighbourliness and networks e.g. Good Neighbour project for elders
  • Supporting children with their homework
  • Creative e.g. Art Trail
  • At least two major festivals a year – arts and communities
  • World’s End and Lots Road football tournament
  • Community plays put together at Chelsea Theatre for budding actors, writers, and producers
  • Regular entertainment for elders and over 50s
  • Sessions on staying healthy for older people